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Order operations for the AI era

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Agents already buy from you and work for you. An order management platform ready for both.

Online store

Point of sale

Agentic checkout

AIInventoryCostPerformance

London Warehouse

42 sellable

Paris Flagship store

4 sellable, 2 held

New York Store

8 sellable

More locations

Across the network

Trusted by leading brands

  • From Future
  • Khaite
  • Kujten
  • Lafaurie
  • Nordleaf
  • The Bradery

Introducing Charlie

Shopify made selling simple. An order management system should not undo that. The systems we grew up with were built before Shopify existed, so they sit outside it, working in batches and answering from a copy. We wanted the operation to run in real time, at the platform's own speed, inside it, and to move with it.

Agents are already buying, and already doing the work. One that is buying compares in a single pass and gives up in seconds. One that is working for you needs something it can read, simulate, learn from and act on. We are building for both, so they can keep doing it here.

We believe in the retail experience, now more than ever. A store is not a warehouse. Its people are there to let a customer experience the brand in ways no storefront can, and as agents take over buying online, that is what sets a brand apart. Anything technical in the way, a second system, a device, one more step, costs that experience. So it all lives in Shopify point of sale, the app they already sell from.

Charlie people

Sell and fulfill from anywhere you have inventory

Ship from store, buy in store and ship, and pickup in store stay native. Your rules and your numbers run behind them.

Ship from store in Shopify point of sale

Fulfill online orders from your retail locations

Online orders go to the stores that hold the inventory, on your rules and within each store's daily cap. Staff pick, pack and ship in Shopify point of sale, which they already know.

Route every order where it should go

Rank your locations, control capacity, split only when it pays, and let workflows handle the routine changes.

Routing in the Charlie admin

Send every order to the best location

Choose the warehouse or store that should ship each order. Rank locations on inventory, distance, cost, capacity and store performance, and every order follows the same rules.

Give every store its credit, its stock and its number

Revenue attribution, safety stock, stock lookup and sales targets, all on the point of sale.

Safety stock in the Charlie admin

Keep the last units for the customer in the store

Hold back units per store or per category so online does not sell what a store customer is about to buy. Online orders are steered elsewhere while the item stays live everywhere.

Readable, testable and drivable by an agent

Over MCP, inside Shopify Sidekick, or from any AI that can call an API.

Agents in the Charlie admin

Route agent orders on the same rules as every other

An agent buying for a customer checks out through your Shopify checkout, so it meets the same routing, caps and safety stock as a browser. No second door, nothing to set up.

What merchants say, in their own words

  • Kujten

    Fashion · France

    “Charlie allowed us to roll out a new order routing strategy right before BFCM, with a level of speed and reliability we simply couldn’t have achieved otherwise.”
    Read the review
  • From Future

    Fashion · France

    “The best app for routing management, takes 5 minutes to install, no complicated feature you just create rules and that’s it, no crash or support needed, I highly recommend it !”
    Read the review
  • Pied de Biche

    Fashion · France

    “Charlie has been a great solution for managing our order routing between warehouse and stores. The setup was straightforward and the app works reliably in the background.”
    Read the review

Read the reviews on the Shopify App Store

Pricing

Priced on online GMV. Nothing per order

Month to month, a 15-day free trial, and no setup fee.

Basic, up to $200k a month

$350

per month

Starter, up to $1M a month

$700

per month

Growth, up to $1.5M a month

$1,750

per month

Scale, up to $2.5M a month

$3,000

per month

Above $2.5M a month

Quoted

Still billed through Shopify

Every plan gets the whole product. What moves up the ladder is the GMV ceiling and how closely the team works with you.

Frequently asked questions