Order operations for the AI era
Agents already buy from you and work for you. An order management platform ready for both.
42 sellable
4 sellable, 2 held
8 sellable
Across the network
Trusted by leading brands
Introducing Charlie
Shopify made selling simple. An order management system should not undo that. The systems we grew up with were built before Shopify existed, so they sit outside it, working in batches and answering from a copy. We wanted the operation to run in real time, at the platform's own speed, inside it, and to move with it.
Agents are already buying, and already doing the work. One that is buying compares in a single pass and gives up in seconds. One that is working for you needs something it can read, simulate, learn from and act on. We are building for both, so they can keep doing it here.
We believe in the retail experience, now more than ever. A store is not a warehouse. Its people are there to let a customer experience the brand in ways no storefront can, and as agents take over buying online, that is what sets a brand apart. Anything technical in the way, a second system, a device, one more step, costs that experience. So it all lives in Shopify point of sale, the app they already sell from.
Charlie people
Sell and fulfill from anywhere you have inventory
Ship from store, buy in store and ship, and pickup in store stay native. Your rules and your numbers run behind them.

Fulfill online orders from your retail locations
Online orders go to the stores that hold the inventory, on your rules and within each store's daily cap. Staff pick, pack and ship in Shopify point of sale, which they already know.

Sell in store, ship from anywhere you have inventory
The store serves the customer in front of it even when the shelf cannot. Staff sell the size at Shopify point of sale and another location ships it. Some call it endless aisle.

Bring online customers into your stores
Pickup turns an online order into a visit, and a visit into another sale. Choose which stores offer it, and one short on staff or closed for a count steps out until it is back.

See how every location fulfills, and fix what slows it
Shopify tells you what sold. This tells you how it shipped. Time to ship and on-time rate per location, reroutes, pickups and no-shows, so you see what to change and whether it worked.
Route every order where it should go
Rank your locations, control capacity, split only when it pays, and let workflows handle the routine changes.

Send every order to the best location
Choose the warehouse or store that should ship each order. Rank locations on inventory, distance, cost, capacity and store performance, and every order follows the same rules.

Control how much each store receives
Set a daily order cap for every location. At its limit a store drops out of the ranking and orders move on. Stores can also pause incoming orders from Shopify point of sale.

Split orders only when you choose
Send an order from more than one location when no single location can fulfill it. Set a limit on the number of parcels, so one sale never becomes three boxes.

Automate the changes you make every week
Anything you adjust on repeat, a workflow can do for you. Raise a cap, switch a rule, react when the network changes, and routing follows without anybody opening the admin.
Give every store its credit, its stock and its number
Revenue attribution, safety stock, stock lookup and sales targets, all on the point of sale.

Keep the last units for the customer in the store
Hold back units per store or per category so online does not sell what a store customer is about to buy. Online orders are steered elsewhere while the item stays live everywhere.

Give every store credit for the orders it ships
Every order has a location that sold it and one that shipped it. Split the credit by a percentage you set, so a store that ships online orders sees that work in its own number.

See sellable stock at every location from the store floor
See what is sellable at every location from the product page, in the admin and on the point of sale. A size gone from the shelf is still a sale if another location has it.

Show each store its target while the day can still change
Set a target per location and it shows on the point of sale during the shift, not in a report next week. Orders the store ships count toward it, so fulfillment is selling.
Readable, testable and drivable by an agent
Over MCP, inside Shopify Sidekick, or from any AI that can call an API.

Route agent orders on the same rules as every other
An agent buying for a customer checks out through your Shopify checkout, so it meets the same routing, caps and safety stock as a browser. No second door, nothing to set up.

Give your own assistant the tools you have
Every tool that wants to work with an assistant invents its own connector, and merchants end up using none of them. A shared protocol removes that, so the assistant a team already pays for can do the work.

Ask the assistant already in your admin
Most questions about an order are asked by somebody already looking at it, and leaving for another tab is why they go unasked. The assistant on that page can answer instead, and it only ever reads.
What merchants say, in their own words
Kujten
Fashion · France
“Charlie allowed us to roll out a new order routing strategy right before BFCM, with a level of speed and reliability we simply couldn’t have achieved otherwise.”
Read the reviewFrom Future
Fashion · France
“The best app for routing management, takes 5 minutes to install, no complicated feature you just create rules and that’s it, no crash or support needed, I highly recommend it !”
Read the reviewPied de Biche
Fashion · France
“Charlie has been a great solution for managing our order routing between warehouse and stores. The setup was straightforward and the app works reliably in the background.”
Read the review
Read the reviews on the Shopify App Store
Pricing
Priced on online GMV. Nothing per order
Month to month, a 15-day free trial, and no setup fee.
Basic, up to $200k a month
$350
per month
Starter, up to $1M a month
$700
per month
Growth, up to $1.5M a month
$1,750
per month
Scale, up to $2.5M a month
$3,000
per month
Above $2.5M a month
Quoted
Still billed through Shopify
Every plan gets the whole product. What moves up the ladder is the GMV ceiling and how closely the team works with you.
